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The scientific-practical basis of the quality of passenger and clientele service at the airport were studied. This was prompted by the need to determine the role of aviation safety (AS) and its impact on the quality and competitiveness of airport services. It was proved that within the framework of the system, quality monitoring is performed in the areas of the service of aviation safety (SAS). As a result of research, a quantitative assessment of the level of aviation safety of the airport, which is the basis for making a relevant management decision in the analysis subsystems, was determined. Management , in this case, implies the system of measures to improve the activities of the SAS. A procedure for assessing the quality of airport services, which reveals the essence of aviation safety in the system of airport quality management , was devised. The sequence of assessment of the system of aviation safety, reflecting the cost approach, the application of which involves determining the reserves for ensuring aviation safety in the continuous implementation of the quality management system, was proposed. The share of costs of aviation safety (AS) was determined on the example of three airports by economic elements (the model of criteria for choosing a subject) to determine the cost of ensuring an adequate level of aviation safety. It was proposed to introduce a comprehensive indicator of the quality of aviation safety for its functional components, which further makes up the integrated indicator of the quality of provided services. As a result of calculations, the amount of payment for aviation safety using adjustment coefficients to counteract the threat of a possible act of unlawful interference (AUI) will increase. This enables an aircraft company to form timely a reserve to prevent or eliminate the consequences of the AUI by including the aviation safety fee in the total cost of air transport services.

Introduction. Modern business conditions are characterized by increasing both external and internal risks, which requires the management of enterprises to develop effective tools to increase its competitiveness and value. For the management of the enterprise it is necessary to take into account the peculiarities of the formation of synergetic effects during the restructuring and to assess the vectors of their impact on its value, which will allow to make rational management decisions. That is why there is a need to generalize methodological approaches to assessing the overall synergy effect in the restructuring of the enterprise and its impact on the increase in its value. Goal. The aim of the article is to gene ralize the algorithm of formation of different types of synergetic effects in enterprise restructuring and to develop methodological approaches to assess their impact on the value of the enterprise, which should be used in the system of cost-oriented management. Method (methodology). The following methods were used during the research: abstract-logical and monographic methods were used in the process of theoretical generalization and formulation of conclusions; method of system analysis in the development of the algorithm for the formation of synergetic effects by type of activity of the enterprise; retrospective analysis, induction and deduction in the identification of synergetic effects by type of activity in the restructuring and determining the vector of their impact on the value of the enterprise. Results. The manifestations of synergetic effects during the restructuring of the enterprise are investigated and their influence on the value of the enterprise is proved. Manifestations of synergetic effects of restructuring by types of assets and activities of the enterprise are identified. Methodical approaches to assessing the impact of synergetic effects in the restructuring of the enterprise on its value are substantiated, which will allow to make sound management decisions on reorganization and help increase the efficiency of the management system, investment attractiveness and competitiveness.

Introduction. Today, one of the most difficult and insufficiently resolved issues is cost optimization in all parts of the supply chain and improving the management of logistical support of agricultural enterprises. With the transformation of economic relations improving the efficiency of production activities of agricultural enterprises on the principles of logistics can be achieved by choosing the optimal model of organization of the process of material and technical supply of the enterprise. Methods. Various methods such as monographic, graphic and statistical groupings are used to accomplish these tasks – to analyze the current state of agricultural production, to determine the influence of factors on the level of efficiency of use of material and technical base; selective – for a detailed survey of individual agricultural producers on the analysis of the dynamics and structure of material working capital and material costs of production; abstract-logical, calculation-constructive and optimization – at substantiation of directions of improvement of the organization of material and technical supply for agricultural producers. Results. It has been found out that for most agricultural enterprises, regardless of the size and direction of production specialization a significant increase in their value have recently seen. This increase is caused by the increase in the cost of inputs of industrial and agricultural production, as well as the methods of estimating the production inventory. It also has been found that reducing these costs by 10% will increase the profit of the company by 10-20%. Resource management system should focus on ensuring the balance of available material resources and production needs in them, as well as create conditions for timely and quality implementation of production plans, improving logistics, reducing costs and improving the consumer properties of finished products. Discussion. In order to form an effective logistics system for managing agricultural enterprises' inventories, there is a need to develop a standard model of logistics management, focused on strengthening the control over the process of logistics and improving the sustainability and balanced complex development of enterprises to change in a changing external environment. Improving the organization, planning and regulation of supply activities will lead to the optimal provision of resources for the needs of agricultural enterprises. Keywords: material and technical resources, inventory values, production potential, production inventories, sale, logistic cooperation.

Introduction. In an unstable market environment, it is quite difficult to objectively evaluate the effectiveness of marketing activities for agricultural enterprises using traditional methodological approaches. We believe that now there is a need to develop methodological approaches that will help to establish the relationship in the marketing management system, taking into account the changing market conditions and the resource potential of the agricultural enterprise. Methods. The following methods are used to achieve this goal, namely: methods of monographic comparative analysis and specific methods in the field of analysis of theoretical and analytical foundations of marketing activities to determine the strategic prospects of marketing activities, identify effective measures to improve marketing activities in agricultural enterprises. Research methods are based on theoretical developments and scientific tools, which includes analysis and evaluation of formulated methodological approaches to assess the effectiveness of management of marketing activities of agricultural enterprises on the basis of quantitative and qualitative indicators. The research methodology also provides for the generalization of scientific sources that explore the rational aspects of management and increase the effectiveness of marketing activities of enterprises in the agricultural sector of Ukraine. Results. Theoretical approaches to understanding the management of enterprise marketing activities are summarized, and the distinction and fundamental relationship between the categories «marketing performance» and «marketing efficiency» are established. It has been found that the main purpose of these categories is to achieve the desired results, in which the achievement does not take into account the method and the costs incurred, and the efficiency takes into account the way with the resources expended. The formation of a holistic system for managing the effectiveness of marketing activities is achieved through synchronization of the process of influencing marketing tools in order to create an overall synergistic effect. We have developed a balanced system of indicators of the enterprise to evaluate the effectiveness of marketing activities of the enterprise, which considers the specific activity and business orientation of the agricultural enterprise. It is proved that, depending on strategic goals, business orientations of agrarian enterprise are determined, which set the future vector of business development, therefore marketing activity should promote business development. Discussions. Promising areas of further research are the development of methods for analyzing the cost-effectiveness of marketing activities in the agricultural sector. Keywords: management, marketing complex, business orientation, strategic goals, performance, efficiency, production resources.

Studies of the transport and technological process of growing crops revealed that it is a complex dynamic system. It is proved that the complexity of this system consists in the presence of a large number of heterogeneous subsystems, including transport, which is an important component for growing crops. Due to the system approach to the study of transport support of the crop growing process, it became possible to identify functional features of using ground and aviation vehicles. The properties of each stage of the growing process and involvement of certain types of vehicles are determined. The scheme of transport support of the crop growing process is developed and the influence of the aviation component at certain stages in the introduction of resource-saving No-till technology is determined. Experimental studies showed that the use of aviation transport contributes to the introduction of resource-saving No-till technology by minimizing the mechanical processing of sown areas, which reducestheanthropogenic load on the soil. The developed mathematical model for analyzing the use of the transport and production complex in growing crops allows making a rational choice of ground and aviation vehicles, depending on the parameters of technologies, types of crops. Thus, there is reason to argue that it is possible to make timely and reasonable management decisions in the organization and management of agricultural production in order to maximize profits